FRAGRANCE - MISS DIOR

"I have created this perfume to dress each woman in the scent of desire, and to see each of my dresses emerging from its bottle…" - Christian Dior

Miss Dior was launched in 1947 by Christian Dior, the same year of Diors first ever catwalk collection 'the new look'. Christian started his couture fashion house in late 1946 however his first collection did not appear until early 1947. Therefore officially speaking, the beginning of the fashion house was in 1947. 

Christian directed the people creating the perfume to make something that smells like love. This fragrance left Christian Dior as 'the man who left Paris smelling new'. This fragrance was released shortly after world war II, the scent went perfectly with Dior's 'new look' collection which he had just released. It made women dress more feminine and smell good after an awful era in time. Before world war II started there was the great depression from 1929, so in 1947 when Christian was releasing his fragrance although not many people could afford it at the time it gave them a scence of luxury. It was what everybody wanted, it made them feel like a woman, it was the ultimate smell of couture, it brought power to anybody who wore it. 

Dior sprinkled more than 1 litre of 'miss Dior' around the french Dior store every single week, which was a large cost considering not many people could afford to buy the fragrance but it made people want to visit his shop. It also pushed people to save for the fragrance, because it went with the new evolution in fashion, if you had this fragrance you felt like royalty, everybody wants a bit of couture in their life, especially after years of battling war and money problems.

The name sounds extremely 'girly', when you hear miss Dior, that's incorrect. This scent went without a name for some time, Christian just couldn't decide on something he loved enough. Until one day his sister Catherine (who had not long been released from being imprisoned in a concentration camp) came to mind. He named his fragrance miss Dior after his sister Catherine Dior, the scent itself is quite strong, it is based on a green floral accord. It also has a wood bottom to it, it was the ultimate smell of 'new pairs' to go with Christians 'new look'.

The smell of MISS DIOR

 

patchouli

citrus

white floral

warm spicy

rose