Diorissimo

The life of Diorisimmo -

Diorissmio

Description of the smell

Diorissimo is a fragrance from the 50's, it is inspired by the lily of the valley which is a flower very special to original designer Christian Dior. It was his lucky flower, every fashion show he would ensure that one model had the lily of the valley somewhere on them as a token of luck. The french believe the lily of the valley to be a symbol for hope, happiness and joy, as well as it being seen as a very holy flower because of a tale from many years ago. This is what inspired christian to create this fragrance, also the person who actually made the fragrance wanted to create a fragrance that would break the market and be different to the normal sweet perfumes that where dominating the market at the time. 

DIORISSIMO WAS CREATED IN 1956

'THE SCENTED EXPRESSION OF HIS SOUL'

The publics review of Diorissimo

The campaigns - 

There has not yet been a video campaign made for diorissimo, it was mostly photographic or illustrated campaigns that promoted this perfume. Because it was such a long time ago they barely used much promotion, promoting is very much a modern day thing. However christian was very famous for his fashion illustrating and this was used a lot in the promotion of diorisimmo.