Monday 1 December 2014
The world
While searching for up coming markets and emerging trends I found some things about the future on LSN global.
The future woman is someone who is strong and independent, she can wear a suit and still look hot, she needs to show her power.
Social media is taking over the world, everything is influenced by social media! Brands are using social media to promote themselves as its so fast speed and most people between the ages of 11 and 60 have at least 1 social media account.
There is over population in the world right now, it is incredibly crowded and some countries have strict rules on how many children you are allowed etc to try and control the population.
There is so much pollution in the world right now because of cars, factories, etc. Some places in the world you aren't able to even see stars because the sky in that area is so covered in a thick cloud of pollution.
The future woman is someone who is strong and independent, she can wear a suit and still look hot, she needs to show her power.
Social media is taking over the world, everything is influenced by social media! Brands are using social media to promote themselves as its so fast speed and most people between the ages of 11 and 60 have at least 1 social media account.
There is over population in the world right now, it is incredibly crowded and some countries have strict rules on how many children you are allowed etc to try and control the population.
There is so much pollution in the world right now because of cars, factories, etc. Some places in the world you aren't able to even see stars because the sky in that area is so covered in a thick cloud of pollution.
Touch points
Short Free Dior, Diorissimo Magazine
 |
 |
| Scan the code in the magazine and this screen will appear on your smart phone ready for your selfie |
 |
| Hashtag 'learn to love yourself' on twitter |
 |
| Hashtag 'learn to love yourself' on facebook |
 |
| Canvas Tote Bag |
Saturday 29 November 2014
Competitors
Diors main competitor is Chanel, everywhere you see Dior you will see Chanel! I visited many department stores in London and Newcastle and every store I went into I looked at the Dior makeup counter, perfume counter, jewellery, bags, shoes and clothing if they stocked it in that store. Every single separate area for Dior in every store had the same kind of item however for Chanel opposite all Dior sections. For example if I was in a section for Diors bag if I looked out of the section I could guarantee Chanels bag range would be there.
Chanel perfume campaigns -
Burberry -
My burberry ad -
Another recent campaign they have done is for their new collection and uses Romeo Beckham!
A good way burberry has promoted lately is with their nail varnish technology. Inside a pop up store they have a high tech gadget you are able to play about with. You choose a skin colour similar to yours and then you play one of their nail varnishes onto the table and it shows a picture of how that colour would look on you.
YSL -
Although the designer behind YSL used to infact be the head designer for Dior, his brand is now a competitor for Dior as they too are couture.
Campaigns -
Tuesday 25 November 2014
Diorissimo
The life of Diorisimmo -
 |
| Diorissmio |
 |
| Description of the smell |
Diorissimo is a fragrance from the 50's, it is inspired by the lily of the valley which is a flower very special to original designer Christian Dior. It was his lucky flower, every fashion show he would ensure that one model had the lily of the valley somewhere on them as a token of luck. The french believe the lily of the valley to be a symbol for hope, happiness and joy, as well as it being seen as a very holy flower because of a tale from many years ago. This is what inspired christian to create this fragrance, also the person who actually made the fragrance wanted to create a fragrance that would break the market and be different to the normal sweet perfumes that where dominating the market at the time.
DIORISSIMO WAS CREATED IN 1956
'THE SCENTED EXPRESSION OF HIS SOUL'
 |
| The publics review of Diorissimo |
The campaigns -
There has not yet been a video campaign made for diorissimo, it was mostly photographic or illustrated campaigns that promoted this perfume. Because it was such a long time ago they barely used much promotion, promoting is very much a modern day thing. However christian was very famous for his fashion illustrating and this was used a lot in the promotion of diorisimmo.
Brand overview
Dior is a couture brand with a large range, but their highest sales are in fragrance. But this is a fashion brand, the reason they make so much money from perfume is because their other goods are so expensive that many people buy their affordable perfume. With Dior being a couture brand people feel that by buying their perfume they can afford couture and they gain the amazing 'couture lifestyle' from this. Regardless to how the perfume smells they feel that because this is the one thing they can afford from the brand it is vital to purchase it and show off the bottle to the world. Other than fragrance Dior also sell ....
Women's bags -
 |
| Lady Dior |
 |
| Be Dior |
Womens clothing -
 |
| A/W 14/15 |
 |
| S/S 15 Ready to wear |
 |
| 14/15 ready to wear |
 |
| 15 ready to wear |
 |
| A/W 14/15 ready to wear |
Women's accessories -
 |
| Accessories |
Women's shoes -
 |
| Shoes |
Mens clothing -
 |
| S/S 15 |
 |
| S/S 15 |
Mens shoes -
 |
| High-tops |
 |
| Ankle boots |
 |
| Classics |
 |
| Sneakers |
Friday 7 November 2014
THE FACE OF J'ADORE
THE FACE OF J'ADORE
Charlize Theron the original face of j'adore Dior in the most recent j'adore advert released on 2nd september 2014.
10 years after Charlize first became the face of j'adore Dior, she celebrates with this amazing short film. Over the past 10 years people have watched her grow with the company and as soon as you see her face (Dior fan or not) you know the slogan 'j'adore dior' (que soft french accent) is going to follow. In the clip below Charlize speaks of her time with Dior and what she feels the new campaign stands for, the meaning behind the clip. She believes that pulling off the jewellery shows its not just about that anymore there is so much more to a woman and she has hit her rebelling stage. Climbing through the roof is the cherry on the top of this perfect campaign, it is showing the rebelling stage of her as well as showing the company going up. Dior is moving up in the world and it will not stop, as Charlize explained, Dior is not a brand that think we have made it so lets sit back and relax, there is always place to do better than they did before!
Sunday 19 October 2014
FRAGRANCE - MISS DIOR
"I have created this perfume to dress each woman in the scent of desire, and to see each of my dresses emerging from its bottle…" - Christian Dior
Miss Dior was launched in 1947 by Christian Dior, the same year of Diors first ever catwalk collection 'the new look'. Christian started his couture fashion house in late 1946 however his first collection did not appear until early 1947. Therefore officially speaking, the beginning of the fashion house was in 1947.
Christian directed the people creating the perfume to make something that smells like love. This fragrance left Christian Dior as 'the man who left Paris smelling new'. This fragrance was released shortly after world war II, the scent went perfectly with Dior's 'new look' collection which he had just released. It made women dress more feminine and smell good after an awful era in time. Before world war II started there was the great depression from 1929, so in 1947 when Christian was releasing his fragrance although not many people could afford it at the time it gave them a scence of luxury. It was what everybody wanted, it made them feel like a woman, it was the ultimate smell of couture, it brought power to anybody who wore it.
Dior sprinkled more than 1 litre of 'miss Dior' around the french Dior store every single week, which was a large cost considering not many people could afford to buy the fragrance but it made people want to visit his shop. It also pushed people to save for the fragrance, because it went with the new evolution in fashion, if you had this fragrance you felt like royalty, everybody wants a bit of couture in their life, especially after years of battling war and money problems.
The name sounds extremely 'girly', when you hear miss Dior, that's incorrect. This scent went without a name for some time, Christian just couldn't decide on something he loved enough. Until one day his sister Catherine (who had not long been released from being imprisoned in a concentration camp) came to mind. He named his fragrance miss Dior after his sister Catherine Dior, the scent itself is quite strong, it is based on a green floral accord. It also has a wood bottom to it, it was the ultimate smell of 'new pairs' to go with Christians 'new look'.
The smell of MISS DIOR
patchouli
citrus
white floral
warm spicy
rose
DIOR - THE EARLY LIFE OF THE BRAND
DIOR - THE EARLY LIFE OF THE BRAND
While this was going on, Diors younger sister Catherine was captured by Gestapo after joining the French Resistance. She was imprisoned in a concentration camp but luckily she survived. In 1947 Dior released his fragrance MISS DIOR as a tribute to his sister.
The year before this in 1946 he founded his fashion house 'Christian Dior' at 30 avenue Montaigne Paris on the 16th December (WHICH IS STILL IN USE TODAY). He was backed by a cotton fabric magnate MARCEL BOUSSAC who was at the time one of the worlds most wealthiest men. Officially speaking Dior's fashion house didn't begin until February 12th 1947 as that is when he showed his first collection at his first couture show famously known as THE NEW LOOK.
Dior was known to be very superstitious, each collection his created included a coat which would be named after his place of birth, Granville. His supersition grew with age, in each of his fashion shows at least one model would wear a bunch of flowers, these flowers where lilies of the valley as that was his favourite flower. Before the beginning of every couture show he refused to begin without seeking information from his tarot card reader.
In 1948 Dior Established a house on the corner of 5th avenue and 57th street in New York. It was the first of its kind, this house was a luxuary ready-to-wear fashion house. This was also the year that he set up 'Dior Parfums'. Beginning with 'Miss Dior' and following with 'Diorama' a year later.
In 1949 Dior began to put the full outfits together, he realised the importance of the complete look. Once deciding that famous 'NEW LOOK' which he released could not be complete without the perfect Dior shoes and accessories, he began to create them. Along with a business partner 'JACQUES ROUET' and licensed his name to a large range of luxury accessories. He began manufacturing shoes, gloves, hats, furs, stockings, ties and perfume in regional centers across the globe. This was highly criticized by the french chamber of couture, they said the Dior had made haute couture look cheap. However Dior made so much profit off it and slowly all the fashion houses began to follow his footsteps.
While this was going on, Diors younger sister Catherine was captured by Gestapo after joining the French Resistance. She was imprisoned in a concentration camp but luckily she survived. In 1947 Dior released his fragrance MISS DIOR as a tribute to his sister.
 |
| First bottle of Miss Dior, 1947 |
The year before this in 1946 he founded his fashion house 'Christian Dior' at 30 avenue Montaigne Paris on the 16th December (WHICH IS STILL IN USE TODAY). He was backed by a cotton fabric magnate MARCEL BOUSSAC who was at the time one of the worlds most wealthiest men. Officially speaking Dior's fashion house didn't begin until February 12th 1947 as that is when he showed his first collection at his first couture show famously known as THE NEW LOOK.
Dior was known to be very superstitious, each collection his created included a coat which would be named after his place of birth, Granville. His supersition grew with age, in each of his fashion shows at least one model would wear a bunch of flowers, these flowers where lilies of the valley as that was his favourite flower. Before the beginning of every couture show he refused to begin without seeking information from his tarot card reader.
In 1949 Dior began to put the full outfits together, he realised the importance of the complete look. Once deciding that famous 'NEW LOOK' which he released could not be complete without the perfect Dior shoes and accessories, he began to create them. Along with a business partner 'JACQUES ROUET' and licensed his name to a large range of luxury accessories. He began manufacturing shoes, gloves, hats, furs, stockings, ties and perfume in regional centers across the globe. This was highly criticized by the french chamber of couture, they said the Dior had made haute couture look cheap. However Dior made so much profit off it and slowly all the fashion houses began to follow his footsteps.
DIOR - EFFECTS OF WORLD WAR II
DIOR - EFFECTS OF WORLD WAR II
Around 7 years after Dior began working for the magazine he became a design assistant when he was hired by Paris couturier Robert Piguet. Piguet was one of Christians friends who had recently opened his own fashion house. Unfortunately this only lasted one year as the following year world war II began. At this time Dior left his creative skills behind and went into the army as a farmer, helping farmers wife's tend their land.
Dior was released from the army and made his return from the south of France to Paris in 1941. In 1942 he began working for Lucien Lelongs couture fashion house as a primary designer along side Pierre Balmain. During the remaining years of the war Dior helped create designs which dressed both the Nazi officers and French collaborators, this was their way of preserving the fashion industry as well as keeping peace. The reasons behind keeping the fashion industry where both economic and artistic. He was also designing for the wealthiest women in the world.
Around 7 years after Dior began working for the magazine he became a design assistant when he was hired by Paris couturier Robert Piguet. Piguet was one of Christians friends who had recently opened his own fashion house. Unfortunately this only lasted one year as the following year world war II began. At this time Dior left his creative skills behind and went into the army as a farmer, helping farmers wife's tend their land.
Dior was released from the army and made his return from the south of France to Paris in 1941. In 1942 he began working for Lucien Lelongs couture fashion house as a primary designer along side Pierre Balmain. During the remaining years of the war Dior helped create designs which dressed both the Nazi officers and French collaborators, this was their way of preserving the fashion industry as well as keeping peace. The reasons behind keeping the fashion industry where both economic and artistic. He was also designing for the wealthiest women in the world.
 |
| Lucien Lelongs, 1945 |
 |
| Lucien Lelongs, 1942 |
 |
| Lucien Lelongs, 1946 |
DIOR - THE DOWNFALL FOR CHRISTIAN
DIOR - THE DOWNFALL
Dior had dreams of becoming an architect, but he had an amazing talent in fashion illustrations. The art gallery was the start of his success however it didn't go the way he had expected. In 1931 after around 3 years of it being open he was forced to close his art gallery for many devastating reasons. During this year his mother and elder brother passed away and his fathers business collapsed, with a family full of grief and a lack of money Christian was more determined than ever to achieve success. The great depression which went on from around 1929 until 1940 had a massive impact of the collapse of his fathers business and made it more difficult for Christian to achieve the success he wanted at the time.
After the close of Diors gallery he became very poorly with tuberculosis and his friends sent him for treatment. When he returned to Paris he found himself with no income and no place to live. One of Diors friends took him in and let him live there and Dior went back to selling his sketches to make money. This was in fact after he sold his last canvas 'Le plan de Paris'. However instead of selling his sketches for pocket money, he was selling them so he had the ability to make money to live off. He had a great love in fashion illustrations, he began selling these illustrations to the magazine 'Figaro Illustre'. The public went crazy for his hat sketches, which from the pictures below (dated years after he became a designer) you can tell why. They are amazing!
 |
| The blue hat, 1949 |
 |
| Mrs Jean Charpentier, 1947 |
DIOR - THE EARLY DAYS OF CHRISTIAN DIOR
DIOR - THE EARLY DAYS
In 1905 Christian was the second born into a growing family, with 5 siblings the family was lucky their father was a wealthy fertilizer manufacturer. However because of his fathers success, there was high expectations of Christian becoming a diplomat.
In 1905 Christian was the second born into a growing family, with 5 siblings the family was lucky their father was a wealthy fertilizer manufacturer. However because of his fathers success, there was high expectations of Christian becoming a diplomat.
Aged just 5 years old Christian and his family moved across France to start a new life in Paris. As Christian grew older he found a love in sketching, he used to sell them outside of his house on the streets of Paris for extra pocket money, he made around 10 cents per sketch. Although he loved the creative world, he followed his fathers wishes and studied political sciences at university. Once he graduated he managed to persuade his father to let him open a small art gallery, his father agreed to fund the gallery with the promise that Christian would not put the family name above the door. This gallery began selling work from artists such as very famous PABLO PICASSO, JEAN COCTEAU, MAX JACOB and GEORGES BRAQUE.
 |
| Jean Cocteau |
%2BPortrait%2Bof%2Ba%2BYoung%2BGirl.%2B1938.%2B(2).jpg) |
| Pablo Picasso |
 |
| Max Jacob |
 |
| Georges Braque |
Subscribe to:
Posts (Atom)